Website Information:
Although this site isn’t complete, it should give you a good idea of the quality. I used some pictures scraped from your current website and social media, supplemented with licensable images, to enhance the visual appeal. Additionally, I generated some copy to supplement the pages. If you’d like to move forward with this design, that's great. If you have a different vision or want to explore other options, I'm happy to build a brand new site tailored to your needs. If this is of no interest, just let me know so I can repurpose the website for something else and avoid slowing down my server. My Contact information will be listed at the bottom of this page.
Data Driven Design:
With our past plumbing clients the number 1 thing we found was the first 3 sections are paramount for conversions. If user scrolls past the 3rd section the likelihood of them booking a consultation or request services jumps nearly 40%.
First/Hero Section:
The best layout we found over working with several plumbing clients was to have our first section be trust provoking. The service industry in general suffers from the stigma of being shady for lack of a better word. We try to overcome this first major obstacle by mentioning clear concise language and showcase high social proof in the main section (Google Reviews).
Second Section:
The next major finding was bulk of plumbing service requests aren’t for preventative maintenance rather for immediate/urgent repairs. With this in mind we want the following section instead of being a service listing we want it to clearly state that we have the capacity to solve their issues promptly and efficiently. Here we mention your 24/7 Emergency Service along with a clear breakdown of the areas your service.
Third Section:
Finally for the third section we have found that when listing the services it is best to not overwhelm the user with a bunch of technical jargon and information that will be hard for them to understand/digest. Rather a brief and simple breakdown of our service offerings with clickable links where they can learn more but also with a call to action in this section for them to book/schedule service.
Keeping these 3 sections themes we have experienced significant boosts in our plumbing clients bookings and conversions. I feel confident that implementing this for SureFlow Plumbing would have a drastic impact upon converting your visitors to customers.
Website Features:
Built on WordPress with Elementor Pro License:
Website is built on WordPress using the Elementor visual builder. This combination provides a solid, flexible foundation for your site, ensuring it's both user-friendly and highly customizable. I’ve integrated my Elementor Pro license, which includes advanced features that boost functionality and design. The drag-and-drop interface makes it super easy for you to make future updates on your own, without needing any technical expertise.
Visually Appealing Design:
Focused on creating a visually appealing and professional look that reflects the high quality of your plumbing services. I used the color scheme from your current logo to keep everything consistent with your brand. The layout is clean and modern, with attention to detail to ensure your website stands out. Most of the aesthetic choices and layout are data-driven, based on what has worked for my clients in the past.
User Experience and Navigation:
Designed the website with user experience in mind, making sure visitors can easily navigate through your services, learn about your company, and contact you. Clear call-to-action buttons and an intuitive menu structure guide users smoothly through the site.
Mobile Responsiveness:
Although the site hasn't been fully optimized for mobile yet, it will be by completion. Mobile responsive design is one of the more tedious aspects, but it's essential to ensure your site looks great and works well on all devices.
What This Means?
I could dive into a bunch of technical jargon and share data on what’s worked best for our clients in the past, but here’s the real deal: people make a vast majority of their online decisions based on what they see. If your website looks better, it will be perceived better. A clean, professional, and easy-to-navigate design will make visitors trust you more and be more likely to choose your services. It’s as simple as that.